River Island is one of the most successful fashion stores on the high street and online. The shop has been retailing for over 60 years and its name is only becoming bigger and bigger.
I
frequently use the website to browse new styles and get some ideas for fashion, as well as
using it for shopping.
The site
has many good points about it;
- It has a good first impression with a colorful first page and clear information with clear tabs and links about how to navigate yourself around.
- When it comes to browsing the site has different sections for different items of clothing. It then also gives you the option to refine your search even more by choices of size, colour and price. This makes searching less time consuming and easier.
- At the option of payment when your are buying items, payment is quick and secure. Its easy to use by following the simple navigations.
However, despite the site can be very addictive and eye catching;
- The main menu is a drop down box that you must hover your mouse over in order to choose which page you would like to get to. It sometimes can become fiddly and difficult to hover, especially if using a smartphone or iPad.
